August 28, 2018 – Amid a successful vinyl album campaign that put their most recent album Redemption Volume I mixed by Michael Wagener on vinyl, the Apocalyptic Lovers thought it would be fun to toss out a live and raw video of their performance of Who the Hell Are You? Seems simple and innocent enough, right?
The new music video consists of all five band members with multiple camera shots and live unedited audio directly from the soundboard. The song Who the Hell Are You is one of the more recent songs to make that album, and the band was pretty happy with how the raw live audio of the song sounded. Founding member David B Hope states, “There were several things about this video I really enjoyed and I thought our fans worldwide would dig it as well. First, considering that it’s directly from the sound board with no computer enhancements, we sound pretty cool, mistakes and all. Rock and roll was not meant to be perfect and we don’t use anything electronic to help perfect our live sound.
“The song was never demoed and we were thrilled it made it onto our latest album. We played the song for a few months before we split, but nothing more until we got back together 20 plus years later. We are very stoked to bring this song a new life.
“At this particular show, we wanted to have a friends-family-and-fans reunion of sorts, and we used both of our bass players who traded between playing bass and rhythm guitar. In this video, George Allan is on bass and Mike Nagy is on guitar, and that was a first for both guys. We are staying as a four-piece now with rhythm guitar duty being picked up by our singer, Rob Kane, but the trading on and off was good times for all involved, both on the album and playing live.” (Mike is another founding member of the band and will be the full time bassist in studio and live, unless duty calls and he is fighting fires in his hometown of Virginia.)
The band did a soft launch of the live video on YouTube and Twitter on August 18th and leaked it to die-hard fans as well. The band was then set to launch Who the Hell Are You with a major push via all social media on the 21st of August. The launch went smoothly on all platforms until Hope attempted to embed the video and boost it on the band’s Facebook page.
Hope tried to load the video on the band’s Facebook page in multiple ways. He tried multiple browsers, file sizes, and other tricks to get the video to take. However, nothing seemed to let him launch. Since the video is not a YouTube link and can be boosted through the band’s page to Facebook and Instagram followers, there are many sensitive rules. Remembering this, Hope was prompted to try one last thing before contacting support. He removed the word “hell,” and what do you know? After the tiny, four-letter-word was removed, the video launched within seconds.
It seems ironic that a word used in the Bible and on public television is dubbed too harsh for Facebook, while animal beatings, violence, and almost naked people show up in news feeds at an alarming rate. So, a word of caution – post and consume social media at your own risk!
If you’re not so easily offended by a mere word, take a moment to head to a page that does not give a “hell” (at least not as far as to censor it in its word form), and subscribe to the band’s YouTube channel. And while you’re there, like and share the new live, raw music video, Who the HELL Are You?