May 23th, 2018 – As the vinyl campaign for the Apocalyptic Lovers comes to a close, the band revealed their last and maybe coolest incentive for ordering the vinyl version of their Michael Wagener mixed album Redemption Vol I: all new, exclusive album art.
When asking around about the new album art, it seems no one in the band’s camp really knew it was happening. We reached out to founding member and drummer David B Hope and asked why the new art and why unveil it so late in the game.
Hope – “We were really happy with the original art, but in this day and age, bands and artists could really have different album covers based on the multiple formats that are out there. If you think about bands that go straight to digital, like iTunes or Amazon Music, the album art is really never bigger than a thumbprint unless you go out of your way to enlarge it. Honestly, that was part of the thinking for the original art and it worked really well and it popped off the screen. When you have the opportunity to release your work on vinyl, it is an entire new ballgame. The size alone lets you do so much more regarding details with album art, it’s fantastic. I also thought, new and exclusive art to this vinyl release would make it even more special to own for all those vinyl collectors.
“This vinyl version of Redemption Vol I is going to be a very limited run, so when all is said and done, there should only be between 100 to 300 copies floating around worldwide. Our entire band likes vinyl records and for our bassist Mike Nagy and myself (who are huge vinyl geeks), we really talked about making this entire campaign not only fun, but very special for everyone involved. We already knew that the vinyl would be numbered for collectors, so Mike and I thought giving the first 100 orders a signed photo and custom guitar pick would make it even more fun for collectors like us. The campaign ran for a bit, and Mike and I were chatting about how much more room was on the album compared to a CD or even the old tapes. That’s when we came up with the idea of The Rocking 100 and including the names of the people who placed the first 100 orders in the album liner notes as a big thank you!
“We started prepping for the end of the campaign, and as the numbers grew closer to goal and we fielded messages about friends and fans ready to jump in and make sure the campaign launched, we knew we had to start prepping all the art work and music files. My wife and I started discussing the album art and recreating the original art for the vinyl and that’s honestly when it hit us and we were like – let’s go for it and come up with all new art for the vinyl release. We are all very excited for when the album actually ships to homes worldwide. All the incentives for the first 100 orders are cool, but to actually hold your own record, slit open the cellophane, and look at all the detail in the album art is going to be a dream come true.”
Anyone interested in the band’s vinyl campaign will have until 11:59 PST on May 24th to place their order. As David stated above, not only will there be exclusive album art, but those who place the first 100 orders are thanked in the album liners and receive an exclusive signed photo and guitar pick. All orders may be placed by going to the bands vinyl store here.