March 06, 2018 – Time has not stood still since the albums release, but Redemption Vol I by the Apocalyptic Lovers is still picking up steam. The album was recently discovered by the WNJR Program Director and his wife by way of the Monsters of Rock Cruise this past February.
The band had been contacted about donating merchandise for door prizes at a party in Miami, Florida. The party turned out to be a gathering held for the past three years before music lovers would board their ship for the Monsters of Rock Cruise. The Cruise is very well know by fans of 80’s rock and metal due to bands like Ratt, Dokken, Tesla, and many others providing the entertainment for the duration of the cruise.
The Apocalyptic Lovers have been targeting the cruise for the past two years as a way to increase their fan base, so donating music and shirts seemed to be a perfect fit. Over 800 guests attended the Miami Cocktail Bash – The Calm Before the Storm and around 200 of them walked away with gift bags of rock and roll goodies. Only ten items of the Apocalyptic Lovers were in the bags, but those 10 items made the bands social media and website more active than ever.
All the activity made sense to the band, since their music is very much in the vein of 80s rock and metal and their album was mixed by legendary producer Michael Wagener. Mr. Wagener probably worked with close to 85% of the bands on the Monsters of Rock Cruise throughout his career and was actually on the cruise this year to speak on a panel. Between Mr. Wagener mixing their record, fans winning their music along with his and hers concert shirts, its no wonder guests on the ship flooded the bands social media and website.
WNJR Program Director Greg Uhrlen ended up coming home from his trip with the only physical CD the band sent to the cocktail party in Miami and that was the icing on the cake. (Actually he and his wife snagged the disc from their daughters gift bag!)
Greg not only is the Program Director, but he also hosts a show called The Pure Rock Shop on WNJR, where the band will make its debut this Wednesday the 7th. If you want to hear what Apocalyptic Lovers song Greg spins, make sure to tune in to the station around 4:00 PM EST. Fans of hard rock and metal will also want to check out Greg’s website for the Pure Rock Shop for even more rock and roll news and interviews.
The band would like to first thank the host of the cocktail party in Miami, Pamela D, Crockett. Pamela gave the guys a great opportunity to network within a perfect target audience regarding their fan base and it paid off. Between the huge increase in social media and website traffic, to Greg ending up with their CD, this ended up a successful opportunity for the band.
The guys are also thrilled and thankful that Greg and his wife Kara both enjoyed the CD and are humbled to be getting air play once again on FM radio. The music business is not the same in many ways these days, but one thing that has not changed is the passion that people in all walks of life have for hard rock and heavy metal music.
Station information: 91.7 FM WNJR Washington / Pittsburgh and online at WNJR.org. On air studio phone for requests and calling 724-503-1001 ext 6239. Mobile users can use the free TuneIn app and search WNJR.